26 September 2014 – The final day of Spikes Asia has seen the remaining shortlists, Creative Effectiveness and Integrated, announced ahead of tonight’s awards where the 2014 winners will be revealed and honoured.
Today, Ted Royer, Jean Lin, Stefan Sagmeister and Emad Tahtouh took to the main stage with their President’s Addresses. Topics covered included how the rules of relationships can be applied to advertising; the importance of digital; achieving happiness as a designer; and understanding what is possible and what is about to be.
Throughout the Festival, the Forum has hosted speakers from a wide range of industries, who have all shared their insights on a daily theme. Today’s theme put ‘Creativity in Mobile’ under the spotlight by examining mobile technology design and how it enables multiple devices to remain connected at all times. Previous day’s themes have concentrated on ‘Creative Talent’, ‘Consumer Insight’ and ‘Creativity in Social’, with speakers including Martin Conneen of Wunderman, Bex Deere and Nir Wegrzyn from BrandOpus and Marc Landsberg from socialdeviant.
Throughout today the Young Spikes competitors are presenting their entries to the specialist juries who will decide which teams will take home a gold medal. Getty Images have been the image providers for the competitions. Corinne Woels, Head of Sales for Getty Images South East Asia, comments that, “As humans, we tend to hold onto fixed and oversimplified ideas and visuals to describe and label people and concepts. It’s time to kill the cliché, to break with stereotypes, and embrace the world around us as it actually is – in all its variety and beauty. Imagery has become the most important method of communication in Asia and the creative leaders at Spikes Asia hold the power to re-picture and redefine how we see ourselves and the world around us.”
Further information is available on the website and from tonight all of the winners from Spikes Asia 2014 will also be available.