Beirut, November 12th, 2018: Following the successful launch event in Lebanon, the Huawei Mate 20 pro achieved unprecedented sales results before its official release in the market. The king of smartphones pre-order phase, lasted for one week, and saw remarkable demand, pushing Huawei Consumer business group to increase quantities to satisfy consumers’ appetite for tech innovation.
Innovative features including a revolutionary matrix camera system featuring a 40 MP Leica triple camera with ultra-wide angle lens, a long-lasting battery and the ground-breaking reverse charging feature, have made the Huawei Mate 20 series a game-changer in smartphone evolution.
The smartphone is powered by Huawei’s densest and highest performing system on chip (SoC) to date, the Kirin 980. The Kirin 980 is the first commercial SoC manufactured with 7nm process and features top-class intelligence, performance, efficiency and communications features to deliver the richest user experience. The mobile is built in with a RAM of GB and a ROM of 128GB, and has a Nano SD expansion slot that supports up to 256GB memory cards.
Besides superb performance, the HUAWEI Mate 20 Series also features groundbreaking improvement on battery life. It supports 40W HUAWEI SuperCharge, which gives the device 70 percent charge in 30 minutes. The safety of the technology is certified by TÜV Rheinland.
Moreover, HUAWEI Mate 20 Pro supports 15W HUAWEI Wireless Quick Charge, the industry’s fastest wireless charging solution, and Wireless Reverse Charge, which enables the device to work as a power bank for select electronic devices supporting wireless charging.
Equipped with a Leica Triple Camera, the HUAWEI Mate 20 Pro features a 40MP main camera, a 20MP ultra wide-angle camera and an 8MP telephoto camera. Together, the trio of lenses supports a wide range of focal lengths enabling it to mimic the results from professional cameras. The new camera system also supports macro distance, which produces crisp images of objects that are laces as closed as 2.5 cm from the lens. The HUAWEI Mate 20 pro also features an AI Portrait Color video mode. Using AI, the device can isolate human subjects and desaturate the colors around them to dramatically highlight the person. AI Spotlight Reel identifies clips with a shared theme and auto-generates a montage, made entirely of highlights.
The device comes with highly sophisticated security measures, and is equipped with a 3D Face Unlock solution which, through mapping a user’s face with a thousand projected infrared dots, enables the device to accurately read the face of a user, complete with depth information. This high-tech feature recognizes a user within 0.6 seconds, with an error rate below one in a million. Huawei Mate 20 Pro also encompasses an in-screen fingerprint sensor. The evolved design achieves better speed and success rates.
The King of smartphones can be experienced at Huawei booth in ABC Achrafieh from November 5th until November 18th, where many interactive zones where created and offering visitors a chance to win valuable prizes including the Huawei Mate 20 Pro. The Huawei Mate 20 pro will be available in the market as of November 12th 2018 and will include the Huawei Care pack with its VIP services including: first 6 months replacement warranty for any manufacturer defect and first 6 months screen damage warranty.
About Huawei Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking second in the world in mobile phone shipments in 2018 according to IDC.
Year on year growth was reflected in Huawei’s rise as a globally recognized premium brand. In 2018, Huawei was named number 48 on BrandZ’s Top 100 Most Valuable Global Brands and number 79 in Forbes World’s Most Valuable Brands. Huawei spent US$13.23 billion on R&D in 2017, accounting for 14.9 percent of its total revenue. According to IPSOS, Huawei’s global brand awareness increased from 81% in 2016 to 86% in 2017. Its overseas brand consideration increased from 37% in 2016 to 44% in 2017. According to EU Industrial R&D Investment Scoreboard (2017): Huawei’s R&D investment ranked No.6.
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 14 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.