Huawei brings ‘Intelligent Life’ retail concept to Lebanon with new flagship store
Beirut – January 28th, 2019: Huawei Consumer Business Group (CBG) expands its Intelligent Life footprint and agenda with the launch of its flagship Huawei Experience Store (HES) in Beirut Souks. The inauguration was held with the attendance of Huawei’s executives, partners and key media figures as it further demonstrates the company’s commitment towards its customers in the Levant. The store is a comfortable futuristic space inspired by nature and allows customers to have hands-on experience and explore the latest technology innovations from Huawei under one roof.
Commenting on the occasion, Jesse Lan, President of Huawei CBG in the Levant said: “The new Huawei ‘Experience Store’ is in line with our global consumer centric strategy and it represents a key milestone for us in Lebanon. With this inauguration we are widening our scope of services in the market to better serve our customers and to provide them with better choices and a more comprehensive experience.”
The Huawei experience store houses the company’s achievements in Artificial Intelligence and showcases all their long- awaited devices such as HUAWEI Watch GT, the industry-leading Matebook X Pro and other products including tablets, fitness trackers and connected accessories. Huawei also opened a designated experience store in Nabatiyeh and will soon inaugurate one in Tripoli.
The store is open for customers from Monday till Sunday (10:00AM- 10:00PM). Customers can also connect with the Huawei team on the hotline number 1279.
About Huawei Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking second in the world in mobile phone shipments in 2018 according to IDC.
Year on year growth was reflected in Huawei’s rise as a globally recognized premium brand. In 2018, Huawei was named number 48 on BrandZ’s Top 100 Most Valuable Global Brands and number 79 in Forbes World’s Most Valuable Brands. Huawei spent US$13.23 billion on R&D in 2017, accounting for 14.9 percent of its total revenue. According to IPSOS, Huawei’s global brand awareness increased from 81% in 2016 to 86% in 2017. Its overseas brand consideration increased from 37% in 2016 to 44% in 2017. According to EU Industrial R&D Investment Scoreboard (2017): Huawei’s R&D investment ranked No.6.
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 14 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.