Expanding its Intelligent World in the region Huawei to open its first Experience Store (HES) in Lebanon

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Beirut – December 05 2018: Following the remarkable success the brand has been achieving in the Lebanese market, Huawei Consumer Business Group (CBG) is announced recently their plans to inaugurate the first new experience store (HES) in Beirut, Lebanon. The store will be designed with futuristic space and aims at offering an intelligent High-tech experience for consumers to have access to Huawei’s latest products and services under one roof.

Located in the heart of the city, specifically in Beirut-Souks, the Huawei experience store is scheduled to open around the 21st December 2018, just before the holidays for customers to get their hands on Huawei’s ultimate intelligent products.

The Huawei experience store will house the company’s achievements in Artificial Intelligence and showcase all their long- awaited devices that will now be available in Lebanon such as HUAWEI Watch GT, the industry-leading Matebook X Pro and other products including tablets, fitness trackers and connected accessories.

The Huawei experience store in Beirut will be the first to open in the Levant region and represents the main hub for Huawei’s fans and consumers to get their hands-on the latest innovative products.

Following the opening the brand will be launching a series of promotions and offers to celebrate this remarkable milestone.

About Huawei Consumer Business Group (CBG)

Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking second in the world in mobile phone shipments in 2018 according to IDC.

Year on year growth was reflected in Huawei’s rise as a globally recognized premium brand. In 2018, Huawei was named number 48 on BrandZ’s Top 100 Most Valuable Global Brands and number 79 in Forbes World’s Most Valuable Brands. Huawei spent US$13.23 billion on R&D in 2017, accounting for 14.9 percent of its total revenue. According to IPSOS, Huawei’s global brand awareness increased from 81% in 2016 to 86% in 2017. Its overseas brand consideration increased from 37% in 2016 to 44% in 2017. According to EU Industrial R&D Investment Scoreboard (2017): Huawei’s R&D investment ranked No.6.

As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 14 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.

For more information please visit:https://consumer.huawei.com/levant/

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