M1 Retail Concepts Lebanon S.A.L opens The White Company at Beirut City Centre


Beirut, November, 2014: Beirut-based M1 Retail Concepts Lebanon S.A.L, part of M1 Group, officially opened the first branch of The White Company, the British luxury designer brand on November 17, 2014, in Beirut City Center.

The new store showcases an extensive collection of white, stylish designer items for home such as bed linen, glorious fragrances from bath time treats to room scents and candles as well as a wide range of night wear and children’s items.

Attending the opening were Mrs. May Mikati, spouse of former Prime Minister of Lebanon along with M1 Retail Concepts Lebanon’s top management, CEOsandVIP customers.

Founded in August 1993 by Chrissie Rucker, The White Company began as a mail order business after the founder’sendless searches for good quality yet affordable white linen for her own home. Signaled as one of the UK’s fastest-growing and award-winning multi-channel retailers, the company continues to introduce a wide range of exclusively made products to its collection, broadening enormously to form a complete lifestyle selection.

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