Joue Club & ELC


Following an accord by respective board of directors, Magic Tree SAL & Transmed SAL proudly announce the merger of their 2 leading toy brands JouéClub & Early Learning Centre.


The merger agreement between JouéClub, known for being a favorite destination for kids & grown-ups, alike with its impressive assortment of toys, games, sporting goods, electronics, baby products, old favorites, and many other great values and ELC, the one stop shop for educational and highest quality toys that is guaranteed to set children’s imagination alight, is a big step forward for the toy industry in Lebanon and GCC.


Combined together, the 2 brands having both international standards and striking market shares, now cover the local market with 13 stores across Lebanon (8 JouéClub & 5 ELC), and currently 1 JouéClub store in Qatar and 1 ELC store in Jordan, with certainly many new openings on the way.


Mr.Wael Sinno, Chairman & CEO of Magic Tree, stated: “We are thrilled to welcome ELC to our portfolio of high-performing group of toy companies. Our passion for toys & loving what we do is what makes us remain leaders in the toy industry, and urges us to keep on rising for the better”.


Mr. Fouad Es-Said, Chairman & CEO of Transmed, added: “We are confident that the leverage of ELC & JouéClub will enhance our existing leadership in the toys industry. We are proud and honored to have put our 2 loved brands together”.


The best is yet to come; this is a promise to our millions of loyal customers!

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