Lebanese skin and body care brand, Beesline, is making a refreshing breakthrough, entering the European market, with their innovative product range. Since its founding in 1993, Beesline has been creating innovative and all-natural skin care products, based on Apitherapy, which is an alternative therapy using bee by-products.
Beesline’s best-selling products from their Skin Essential’s line – the first of their kind – are now available in select European markets. The lineup includes the new Soft Beeswax range, formulated especially for the European market, and soon available in Lebanon, offering a healthier alternative to ‘Petroleum Jelly’.
Co-founder, Dr. Maha Rifai commented on the matter, saying: “We are proud to be shedding light on our region and particularly Lebanon, as valuable leading players in the cosmetic, skin and body care fields. We are passionate about creating ethical, safe and eco-friendly cosmetics that are widely accessible, and that integrate the finest ingredients throughout the production cycle, until they reach the consumer.”
Beesline was the only Lebanese brand, amongst 3000 exhibitors, at the Cosmoprof exhibition, which took place in Bologna, Italy, the leading worldwide event for the professional beauty sector.
Beesline is currently sold throughout the MENA region and will soon be available through their e-commerce platform www.beesline.com, set to launch in April, 2018.