Toyota unveils the future of crossover with the launch of the stunning all-new C-HR

  • C-HR is poised to win over hearts with its head-turning looks and power-packed performance
  • Responsive driving dynamics meets outstanding environmental performance to establish a new direction for crossovers

Lebanon Beirut – 27 February 2017: Changing in one bold stroke the rules of the crossover game, Toyota today launched the all-new 2017 Toyota C-HR – a daringly innovative crossover that blends asleek and sculptured design with a responsive drive and outstanding environmental performance to bring the future of the crossover segmentto customers in North Africa and the Levant.

Designed to stand out both within the Toyota line-up and in its segment, the new C-HR – or Coupé High-Rider – represents the determination of President Akio Toyoda, to allow greater stylistic freedom and promote engineering creativity in order to achieve eye-catching designs and enhanced driving pleasure.

The Toyota C-HR remains remarkably true to the general features of the conceptcars that attracted muchpublic attention in Paris, in 2014 and in Frankfurt, in 2015. Its coupé-like lines are a testimony to the resolve of its designers to create a style that stands out in the Toyota range, and to establish a new direction amongst crossovers.

Inspired by what he learned from meeting with potential customers, C-HR Chief Engineer, Hiroyuki Koba focused persistently on their requirements throughout the development process, setting high demands for design and quality. He said, “The Toyota C-HR’s unique character demonstrates the flexibility that the Toyota New Global Architecture (TNGA)platform offers in the three key areas of design, powertrain and dynamics, enabling us to deliver a new and fresh take on the increasingly commoditized crossover segment.”

According to Takayuki Yoshitsugu, Chief Representative of Middle East & North Africa Representative Office, Toyota Motor Corporation, “The Toyota C-HR is a completely new breed of car that will change people’s perceptions of what a crossover should be like to drive and to look at. The vehicle represents the next step in the evolution of the crossover, and gives Toyota a powerful new presence in the strategically important crossover segment in North Africa and the Levant. With further refinements to the TNGA platform,the C-HR features improved chassis rigidity, handling stability and comfort, all topped off by a driving performancethat has been thoroughly enhanced with repeated driving tests conducted on varying types of roads throughout the world.”

The new Toyota C-HR will be available with a choice of 1.2-liter turbo automatic CVTtransmissions.The turbocharged engine generates an impressive 114hp with 185Nm of torque and is tuned to deliver the maximum amount of torque at low speeds, ensuring low fuel consumption and an enjoyable drive.

Exceptional stability and handling even at high speeds make the C-HR a joy to drive, allowing you to carve up those corners with total assuredness. The strategic placement of aero-stabilizing finscoupled with the large rear spoiler further enhance stability and controllability, ensuring that, no matter what the driving conditions, you’re always in control,while the sporty 17 alloy wheels further accentuate the vehicle’s eye-catching exterior.

The C-HR’sairy and high-quality interior is designed to delight the most discerning of customers. Exuding a genuine sense of luxury and refinement, the cabin offers an elegant contrast between sensual surfacing and crisp lines to deliver a fresh, yet comfortable environment. The sleek control panel is complemented by ample storage capabilities, ultra-supportive seats and a dual mode air conditioning system with the availableNanoe™ ion generator to ensure that occupants are kept in utmost comfort and convenience.

As with any other Toyota model, safety is at the forefront of the C-HR, with the TNGA-based chassis optimized for excellent impact performance along with an impressive array of active and passive features, such as nine airbags to protect the driver and passengers, Anti-lock Braking System (ABS), Vehicle Stability Control (VSC), among many others.

Customers in North Africaand the Levant can take their pick from 10 exciting exterior hues for the C-HR: Super White 2, White Pearl CS, Silver ME, Gray ME, Metal Stream ME, Black MC, Red MC, Dark Brown MM, Radiant Green ME, and Nebula Blue ME.

Combining strong individuality with responsive driving dynamics and outstanding fuel efficiency, the new Toyota C-HR is sure to turn heads on the streets and win the hearts of customers in North Africa and the Levant.