Beirut, December 21st, 2018: Adding a premium touch to the Huawei Experience Store, Huawei Consumer Business Group (CBG) announced the availability of the top-class smartphone known as the Porsche Design Huawei Mate 20 RS in Red color exclusively at their new store which opens today. The latter is a combination of a fine design and a strong performance.
Offered in a Red color limited edition with 8GB of RAM and a whopping 512GB storage, the PORSCHE DESIGN HUAWEI Mate 20 RS is the latest creation from the partnership between two industry leaders: Huawei, the leading smartphone manufacturer; and Porsche Design, the renowned lifestyle design brand. Rounded on the sides with bold, aesthetically pleasing curves, the device reflects its high level of performance in its outside appearance.
The PORSCHE DESIGN HUAWEI Mate 20 RS racing stripe motifs are put together with all-natural leather and glass. Aligned vertically at the back of the device, the unique design provides a sporty, striking contrast that is instantly recognizable. Separating the two leather stripes is a pane of glass, which highlights the technology aspect of the device.
Equipped with the Kirin 980, the PORSCHE DESIGN HUAWEI Mate 20 RS is powered with the most powerful Kirin SoC to date and packed mobile processor on the market, packing 6.9 billion transistors into a form factor the size of a fingernail.
The camera system on the back is arranged in a two-by-two matrix that captivates its viewers as it captures them. The Leica Triple Camera comprises of 40MP RGB sensor, a 20MP Leica sensor with ultra-wide angle lens, and an 8MP sensor with a telephoto lens.
The PORSCHE DESIGN HUAWEI Mate 20 RS houses an industry leading 4200mAh battery that supports more than a full day of intensive use. Utilizing 40W HUAWEI SuperCharge, users can charge their battery from nil to approximately 70 percent in 30 minutes. Furthermore, it supports 15W HUAWEI Wireless Quick Charge and HUAWEI Wireless Reverse Charge, which lets the exclusive device to act as a wireless power bank. It also features an in-screen fingerprint sensor. The device displays a prompt whenever it detects a finger is hovering above the sensor. Once the authentication process is complete, the unobtrusive prompt quickly disappears into the background.
The PORSCHE DESIGN HUAWEI Mate 20 RS represents the pinnacle of mobile luxury and Mobile AI, expressed in timeless functional design and available in red color exclusively at the Huawei Experience store.
About Huawei Consumer Business Group (CBG)
Huawei Consumer Business Group (CBG) is one of Huawei’s three business groups, providing a range of products including mobile phones, wearables, tablets and laptops. Huawei’s products and services are available in more than 170 countries, and are used by a third of the world’s population, ranking second in the world in mobile phone shipments in 2018 according to IDC.
Year on year growth was reflected in Huawei’s rise as a globally recognized premium brand. In 2018, Huawei was named number 48 on BrandZ’s Top 100 Most Valuable Global Brands and number 79 in Forbes World’s Most Valuable Brands. Huawei spent US$13.23 billion on R&D in 2017, accounting for 14.9 percent of its total revenue. According to IPSOS, Huawei’s global brand awareness increased from 81% in 2016 to 86% in 2017. Its overseas brand consideration increased from 37% in 2016 to 44% in 2017. According to EU Industrial R&D Investment Scoreboard (2017): Huawei’s R&D investment ranked No.6.
As a leading technology company, Huawei invests a significant amount of its annual sales revenue to research and development efforts, and has established 14 research centers around the world. Among these facilities is the Huawei Aesthetics Research Center in Paris. Huawei’s newest R&D center is the Max Berek Innovation Lab in Wetzler, Germany, where Huawei and Leica are jointly researching technologies to improve mobile device camera and image quality.